Dmitry
Kustov
Design leader with 15+ years of experience creating digital products and guiding design teams. I focus on clarity, emotional impact and strategy, delivering solutions that connect with users and drive business results.
Emirates NBD
Concept development, Project leadership, Client presentation, Product evolution
I led the redesign of ENBD’s app in six months and continued to guide its growth over three years, turning it into the region’s top digital banking solution with a rating jump from 2.0 to 4.7. I also presented the conceptual vision to ENBD leadership, including the CEO, and worked closely with their design team to scale and refine the product through weekly iterations.
Liv X, Liv Lite, Liv Spatial
Concept development, Project leadership, Use of ENBD design library, Expo showcase (Spatial Banking)
I drove the conceptual development and rebranding of Liv, creating a next-gen banking experience tailored to Millennials and Gen Z. Built on ENBD’s design system foundation, the project integrated lifestyle and financial services into a modern, magazine-inspired interface. I also led the development of Liv Lite, empowering kids to learn financial independence, and Liv Spatial Banking, a visionary showcase presented at Dubai Fintech Summit 2024. These projects required rapid iteration with tight deadlines, balancing creativity with technical feasibility to deliver standout experiences.
Bineo
Concept development, Strategic direction, Product vision
I led the strategic vision and concept development for Mexico’s first 100% digital bank app for Banorte, defining the end-to-end design architecture and aligning business goals with user needs. Through in-depth research and seamless journey mapping, we integrated innovative features that drove a 669% customer increase after launch.
Bella
Concept development, Product vision, Strategic direction, Team guidance
In 2020, I developed the concept for BELLA, one of the earliest explorations of AI-driven conversational banking—well before ChatGPT. I reimagined how people could interact with finance, shifting from rigid menus and forms to natural, human-like conversations. My focus was on creating an experience that anticipates user needs, responds with empathy, and enables seamless actions. This forward-looking vision set a new benchmark for “banking with intuition” and was later recognized with the A’Design Award 2023.
GCash Investments
Concept development, Project leadership, Team guidance
I developed the concept direction for GInvest and guided the design team to ensure alignment with the vision. My role was to shape an accessible investment service within the GCash super-app, which serves over 90 million Filipinos, and oversee its execution to match both user needs and brand principles.
SME Banking Transformation
Concept development, Project leadership
I created the concept direction and led the design of a digital platform for SMEs, simplifying cash flow and KPI management. The focus was on clarity, customer-centric UX, and strategic alignment to help small businesses make smarter financial decisions.
DesignFlows
Concept development, User personas, User journey map, Interaction flows
In just three days, I created a design solution for managing Hexabots during a lunar mission as part of an international design challenge. The concept transformed complex mission control into an intuitive flow, enabling autonomous bots to predict, adapt, and execute tasks so astronauts could focus on discovery.
Dmitry
Kustov
Design leader with 15+ years of experience creating digital products and guiding design teams. I focus on clarity, emotional impact and strategy, delivering solutions that connect with users and drive business results.
Emirates NBD
Concept development, Project leadership, Client presentation, Product evolution
I led the redesign of ENBD’s app in six months and continued to guide its growth over three years, turning it into the region’s top digital banking solution with a rating jump from 2.0 to 4.7. I also presented the conceptual vision to ENBD leadership, including the CEO, and worked closely with their design team to scale and refine the product through weekly iterations.
Liv X, Liv Lite, Liv Spatial
Concept development, Project leadership, Use of ENBD design library, Expo showcase (Spatial Banking)
I drove the conceptual development and rebranding of Liv, creating a next-gen banking experience tailored to Millennials and Gen Z. Built on ENBD’s design system foundation, the project integrated lifestyle and financial services into a modern, magazine-inspired interface. I also led the development of Liv Lite, empowering kids to learn financial independence, and Liv Spatial Banking, a visionary showcase presented at Dubai Fintech Summit 2024. These projects required rapid iteration with tight deadlines, balancing creativity with technical feasibility to deliver standout experiences.
Bineo
Concept development, Strategic direction, Product vision
I led the strategic vision and concept development for Mexico’s first 100% digital bank app for Banorte, defining the end-to-end design architecture and aligning business goals with user needs. Through in-depth research and seamless journey mapping, we integrated innovative features that drove a 669% customer increase after launch.
Bella
Concept development, Product vision, Strategic direction, Team guidance
In 2020, I developed the concept for BELLA, one of the earliest explorations of AI-driven conversational banking—well before ChatGPT. I reimagined how people could interact with finance, shifting from rigid menus and forms to natural, human-like conversations. My focus was on creating an experience that anticipates user needs, responds with empathy, and enables seamless actions. This forward-looking vision set a new benchmark for “banking with intuition” and was later recognized with the A’Design Award 2023.
GCash Investments
Concept development, Project leadership, Team guidance
I developed the concept direction for GInvest and guided the design team to ensure alignment with the vision. My role was to shape an accessible investment service within the GCash super-app, which serves over 90 million Filipinos, and oversee its execution to match both user needs and brand principles.
SME Banking Transformation
Concept development, Project leadership
I created the concept direction and led the design of a digital platform for SMEs, simplifying cash flow and KPI management. The focus was on clarity, customer-centric UX, and strategic alignment to help small businesses make smarter financial decisions.
DesignFlows
Concept development, User personas, User journey map, Interaction flows
In just three days, I created a design solution for managing Hexabots during a lunar mission as part of an international design challenge. The concept transformed complex mission control into an intuitive flow, enabling autonomous bots to predict, adapt, and execute tasks so astronauts could focus on discovery.
Dmitry
Kustov
Design leader with 15+ years of experience creating digital products and guiding design teams. I focus on clarity, emotional impact and strategy, delivering solutions that connect with users and drive business results.
Emirates NBD
Concept development, Project leadership, Client presentation, Product evolution
I led the redesign of ENBD’s app in six months and continued to guide its growth over three years, turning it into the region’s top digital banking solution with a rating jump from 2.0 to 4.7. I also presented the conceptual vision to ENBD leadership, including the CEO, and worked closely with their design team to scale and refine the product through weekly iterations.
Liv X, Liv Lite, Liv Spatial
Concept development, Project leadership, Use of ENBD design library, Expo showcase (Spatial Banking)
I drove the conceptual development and rebranding of Liv, creating a next-gen banking experience tailored to Millennials and Gen Z. Built on ENBD’s design system foundation, the project integrated lifestyle and financial services into a modern, magazine-inspired interface. I also led the development of Liv Lite, empowering kids to learn financial independence, and Liv Spatial Banking, a visionary showcase presented at Dubai Fintech Summit 2024. These projects required rapid iteration with tight deadlines, balancing creativity with technical feasibility to deliver standout experiences.
Bineo
Concept development, Strategic direction, Product vision
I led the strategic vision and concept development for Mexico’s first 100% digital bank app for Banorte, defining the end-to-end design architecture and aligning business goals with user needs. Through in-depth research and seamless journey mapping, we integrated innovative features that drove a 669% customer increase after launch.
Bella
Concept development, Product vision, Strategic direction, Team guidance
In 2020, I developed the concept for BELLA, one of the earliest explorations of AI-driven conversational banking—well before ChatGPT. I reimagined how people could interact with finance, shifting from rigid menus and forms to natural, human-like conversations. My focus was on creating an experience that anticipates user needs, responds with empathy, and enables seamless actions. This forward-looking vision set a new benchmark for “banking with intuition” and was later recognized with the A’Design Award 2023.
GCash Investments
Concept development, Project leadership, Team guidance
I developed the concept direction for GInvest and guided the design team to ensure alignment with the vision. My role was to shape an accessible investment service within the GCash super-app, which serves over 90 million Filipinos, and oversee its execution to match both user needs and brand principles.
SME Banking Transformation
Concept development, Project leadership
I created the concept direction and led the design of a digital platform for SMEs, simplifying cash flow and KPI management. The focus was on clarity, customer-centric UX, and strategic alignment to help small businesses make smarter financial decisions.
DesignFlows
Concept development, User personas, User journey map, Interaction flows
In just three days, I created a design solution for managing Hexabots during a lunar mission as part of an international design challenge. The concept transformed complex mission control into an intuitive flow, enabling autonomous bots to predict, adapt, and execute tasks so astronauts could focus on discovery.